A clear process from day one. No surprises, no mysteries.

If your last web project went quiet in week three, this page is for you. Here’s exactly what happens, in what order, and what it asks of you — our whole website design process, before you’ve paid anyone anything.

  1. Step 1 — Discovery call (30–60 minutes)

    We talk about your business: who your clients are, how they find you now, and what the site needs to do. No pitch, no slides. Just questions. If we’re not the right fit, this is where we both find out — cheaply.

  2. Step 2 — Scope & fixed-price proposal

    You get a written proposal: deliverables, timeline, and one fixed price. You approve it before any work starts. If it’s not in the scope, it’s not in the invoice — and if you want to add something later, it gets its own number first.

  3. Step 3 — Design & build

    We build on Astro + Sanity + Cloudflare. You get progress check-ins at set milestones — not a black box that re-opens at the deadline. Questions get answered by the person doing the work, because that’s the only person here.

  4. Step 4 — Review on staging

    You see the real site at a private staging URL — click it, break it, show your assistant. Feedback goes into a defined revision round. “Defined” means scoped, not endless; it also means your changes actually get made instead of “noted.”

  5. Step 5 — Launch & handoff

    The site goes live on Cloudflare. You get a training session on your CMS and, if you want it, a custom owner’s manual written in plain English. Code, content, and accounts are in your name. The keys were never ours to keep.

What this asks of you

Step You provide We handle
Discovery One call, honest answers Questions, notes, fit assessment
Scope & proposal A yes or a no Scoping, pricing, the paperwork
Design & build Logo, photos, existing copy you have; feedback at check-ins Everything else — design, build, content structure, SEO
Staging review One focused review pass Revisions, fixes, polish
Launch & handoff About an hour for training Deployment, DNS, testing, documentation

How long it takes

Honest ranges, not best-case marketing: discovery to approved proposal usually takes about a week, mostly depending on your calendar. The build itself runs 2–4 weeks for a standard site, longer for larger scopes — your proposal states the range for your project. Staging review and revisions take roughly a week, driven by how fast feedback arrives. Launch is a day.

What we won’t do is quote “two weeks” to win the project and deliver in ten. The timeline in your proposal is the timeline.

After launch: go it alone, or stay on

Both are real options, and the site is built so both work. Go it alone — it’s your site, fully documented, and any competent developer can maintain it. Or stay on a monthly Care Plan: monitoring, security, updates, SEO reporting, and content support, with one contact instead of a ticket queue. Most clients stay; none of them are stuck.

Compare Care Plans

How long does a build take?
Most sites: 4–6 weeks from approved proposal to launch, including your review time. Your proposal gives the range for your specific scope, and that’s the range we hold to.
What do I need to provide?
Your logo, any photos you have, existing copy or marketing materials, and honest answers about your business. Missing pieces aren’t a blocker — writing copy and sourcing visuals can be scoped into the project.
Do I own the site after you build it?
Yes — completely. The code, the content, the CMS, the hosting account, and the domain are all in your name. If we stopped existing tomorrow, your site wouldn’t notice.
What CMS will I use?
Sanity. It’s a clean editing screen for your text, images, and blog posts. If you can use email, you can use it — and your handoff includes training.
Do I need to know anything technical?
No. The training session and owner’s manual assume zero technical background. That’s not a simplification we bolt on at the end; it’s how the whole thing is built.
What happens if I need changes after launch?
On a Care Plan, updates are included per your tier. Not on one? Send the request and you’ll get a fixed quote — same rules as the build. No surprise invoices either way.

The process starts with a conversation.

A 30–60 minute call. No pitch — just questions about your business.

Book a discovery call See the work first